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Only the Strong
Survive
"We were first," says Suzanne Swift. "We were on-line before the industry even
knew what the World Wide Web was." As founder and president of the world's largest
free industry site, Swift has a great deal to boast about. This dynamic CEO, who
graduated from Yale with a degree in Chinese history and architecture, conceived
the idea for the site in the early nineties, when she was the product information
specialist for a New York furniture dealer. "I created my first product database
to make my job easier," she recalls. "Then I realized the entire industry would
be revolutionized when everybody could retrieve information so easily." As Swift
worked to enhance her databases, a new vehicle for information delivery appeared:
the Internet.
Waiting for the concept of the Internet to mature, Swift started two companies:
Info Edge, a resource library consulting firm the services the New York tri-state
area, and Spec Simple, Inc., a Web development firm specializing in building industry
sites. She continues to oversee both businesses, but her future lies on line with
SpecSimple.com.
Animated, fun and easy to use (even the technologically challenged find navigating
SpecSimple.com a breeze), SpecSimple.com is the industry's Number 1 free site
for sourcing design products and services. Supported by advertising and a full
line of Internet marketing services, it offers directories for manufacturer, dealer,
representative and product information, and provides industry-related services
such as web reviews, industry news, a calendar of events and a design book store.
What's more, SpecSimple.com prides itself on its R&D, which continually turns
out unique, interactive tools that are enjoyed by thousands of professionals.
SpecSimple.com's product guide is a good example. "Walk through the doors" of
a virtual building (school, hospital, hotel, office and home) and "shop" for the
product you need to source. SpecSimple.com's unusual level of creativity streamlines
the research process and makes it more gratifying. In SpecSimple.com's "Workshop,"
build a product on screen, then find out who makes it. With "MySpecSimple," customize
SpecSimple.com's data for individual needs.
No wonder the award-winning SpecSimple.com gets a million hits a month. www.specsimple.com.
Where the world of design connects.
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