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New York's first Box-a-thon to Raise money for Design Schools

New York, NY. September 20, 2002 . . . . "We got the idea from a Walk-a-thon," says Suzanne Swift, President of Info Edge, Inc & SpecSimple.com. "The more you walk the more you earn. Only in our case, it's the more you 'box.'"

Info Edge and SpecSimple.com's Fourth Annual Design Literature and Sample Drive has a new twist this year. As usual, architecture and design firms will be packing up boxes filled with literature and samples. This year, they will sign up Manufacturers and their representatives to sponsor each box they pack for $5 - $10 per box. Supporting furniture dealers (Arenson, Empire, FCI, GOE and WB Wood|NY) collect the boxes and deliver them to one of the participating design schools. The funds raised are earmarked to provide scholarships for design students to help maintain their schools' libraries.

Firms who collect the most money from their "box-a-thon" sponsors are eligible to win prizes. "The prizes are terrific," says Swift, "Vitra, Humanscale, Steelcase and Lolah have donated some really great furniture to reward our top 'boxers'."

Swift went on to explain that raising money and giving out prizes is just the icing on the cake. The major thrust of the drive -- the only one of its kind in the nation -- remains samples and literature. "Today's design students are better prepared to be tomorrow's business leaders because of the support of Info Edge, Inc. and SpecSimple.com," says Lovejoy Duryea, Chairman of the Interior Design Department at the School of Visual Arts. Ms. Duryea also praises SpecSimple.com's pioneering efforts, because their "scholarship sets a trend and raises the bar for the industry."

Interested manufacturers and their representatives should visit the SpecSimple.com Web site to sign up.

This year's drive will be held October 15th through October 17th, 2002.

For more information contact:

Suzanne Swift
t 212.352.2002 x11
f 212.352.1422
e infoedge@specsimple.com










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